![]() Collect testimonials: Wait for your website to receive multiple testimonials from multiple visitors.Use stories rather than plain texts: Adding a story is more persuasive for conversions rather than plain text.A testimonial is more believable when you add a picture to it. Add pictures along with the words: The proverb “A picture is worth a thousand words” stay true for testimonials as well.However, avoid negative information as it can repel your potential clients. Focus on positive statistics: Whenever you post a testimonial, make sure to include only the positive ones.Here are some of the key elements you need to remember to get the best result from adding testimonials: Moreover, it provides a reason for your visitors to trust your brand. Similarly, many people need up to ten reviews before they can trust a business.Īdding testimonials is a better way to show your new visitors that you have satisfied customers. Another study shows that 90% of buyers need online reviews to influence their decision. Such reviews have a more significant impact on your site’s conversion rate.Ī study shows that adding customer testimonials is the most effective tactic in content marketing. It is like a customer’s review of your website. Like mentioned earlier, adding testimonials provides social proof to your visitors. How do I edit a testimonial in WordPress? Step 2: Set up the plugin and add testimonials. ![]() How to Collect Compelling Testimonials?. ![]()
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